For the Love of Tea

which matcha is right for me?

Posted by ITO EN on Sep 16, 2015 9:00:19 AM

Bright and lively, matcha is traditionally used in the Japanese tea ceremony. This vibrant green tea powder results from meticulously milling shade-grown tea leaves. But how do you know which matcha grade is the right one for you? Well, we've put together a comparison chart so that you can choose the flavor intensity and smoothness that is just right for your palate.

LIGHT BODIED: FOR THE "MATCHA BEGINNER"

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matcha LOVE™ Usucha

This usucha tea is our best value matcha. Bright and lively, it embodies everything that "matcha" should be - vibrat, herbaceous, and full of life. Best suited for the beginner matcha drinker who is seeking an authentic and high quality matcha experience. A perfect 10 in value.

Color: Pleasant, grassy green.

usuchachart.png   Buy Usucha

 

MEDIUM BODIED: FOR THE "INTERMEDIATE USER"

matcha LOVE™ Classic

Our Classic is a top of the line matcha with a delicate balance of crisp sweetness and subtle grassiness, ideal for daily consumption. It has a richness that is easy to appreciate without the high intensity, astringency or bitterness of a koicha. On a scale of 1 to 10, our Classic Matcha is a 10 in smoothness. Ideal for someone who knows matcha and appreciates the leaves being milled slower with care, ultimately making the matcha powder itself smoother.

Color: Bright & vibrant green.

classicchart.png   Buy Classic

 

MEDIUM BODIED: FOR THE "ORGANIC PURIST"

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matcha LOVE™ Organic

Harvested from organic fields in Japan, this USDA Organic certified, high quality matcha is smooth with a herbaceous finish. Perfect for the organic purist who seeks primarily organic beverages, yet refuses to sacrifice the authentic matcha experience.

Color: Vibrant, grassy green.

OrganicChart.png    Buy Organic

 

FULL BODIED: FOR THE "SOPHISTICATED USER"

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matcha LOVE™ Koicha

On a scale of 1 to 10, our Koicha is by far a 10 in both intensity & complexity. We like to compare our Koicha experience to slowly taking in a single malt scotch - where the nuance in each sip should be savored and celebrated on special occasions. Rich and full bodied, this matcha is made from hand-picked mature tea buds. Complex flavor and thicker consistency.

Color: The deepest and darkest green color, a sign of the vibrancy of this selection.

KoichaChart.png    Buy Koicha

 

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