Bright and lively, matcha is traditionally used in the Japanese tea ceremony. This vibrant green tea powder results from meticulously milling shade-grown tea leaves. But how do you know which matcha grade is the right one for you? Well, we've put together a comparison chart so that you can choose the flavor intensity and smoothness that is just right for your palate.
LIGHT BODIED: FOR THE "MATCHA BEGINNER"
matcha LOVE™ Usucha
This usucha tea is our best value matcha. Bright and lively, it embodies everything that "matcha" should be - vibrat, herbaceous, and full of life. Best suited for the beginner matcha drinker who is seeking an authentic and high quality matcha experience. A perfect 10 in value.
Color: Pleasant, grassy green.
MEDIUM BODIED: FOR THE "INTERMEDIATE USER"
matcha LOVE™ Classic
Our Classic is a top of the line matcha with a delicate balance of crisp sweetness and subtle grassiness, ideal for daily consumption. It has a richness that is easy to appreciate without the high intensity, astringency or bitterness of a koicha. On a scale of 1 to 10, our Classic Matcha is a 10 in smoothness. Ideal for someone who knows matcha and appreciates the leaves being milled slower with care, ultimately making the matcha powder itself smoother.
Color: Bright & vibrant green.
MEDIUM BODIED: FOR THE "ORGANIC PURIST"
matcha LOVE™ Organic
Harvested from organic fields in Japan, this USDA Organic certified, high quality matcha is smooth with a herbaceous finish. Perfect for the organic purist who seeks primarily organic beverages, yet refuses to sacrifice the authentic matcha experience.
Color: Vibrant, grassy green.
FULL BODIED: FOR THE "SOPHISTICATED USER"
matcha LOVE™ Koicha
On a scale of 1 to 10, our Koicha is by far a 10 in both intensity & complexity. We like to compare our Koicha experience to slowly taking in a single malt scotch - where the nuance in each sip should be savored and celebrated on special occasions. Rich and full bodied, this matcha is made from hand-picked mature tea buds. Complex flavor and thicker consistency.
Color: The deepest and darkest green color, a sign of the vibrancy of this selection.